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- Jul 6, 04:36 PM
Starting a Design Studio During a Downturn ·
“When Dan Saffer first suggested that I move to San Francisco to be one of the founding partners of a new design studio, I laughed. I remember thinking, “That’s a flattering idea, but he must be joking.” I was immersed in other things at the time—leading a 25-person User Experience team at HUGE, training for the New York City triathlon, and in contract on new construction in Brooklyn—not to mention on another coast. I liked my life (and my income, to be honest) and had never seriously considered starting my own studio. Too much risk!”.
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